The Team

Strategic. Creative. Passionate. Human.

At MASIWELA, our team is the beating heart behind every exceptional experience we deliver. With over 20 years of local and global experience, we bring a rare mix of strategic thinking, creative execution, and technical excellence to every project.

We are a collective of inspired professionals—each bringing unique skills, perspectives, and stories to the table. What unites us is a shared belief in the power of meaningful connection. We thrive on collaboration, live for the details, and always bring our best—with a healthy side of humour and heart.

What Makes Us Different

  • Global Experience, African Soul
    We’ve worked across continents and proudly create from an African perspective.
  • Creative Meets Practical
    Big ideas, meticulously executed—that’s our sweet spot.
  • People First
    Whether you’re a guest, client, or collaborator—people are always at the centre of what we do.
  • Calm Under Pressure
    With precision planning and cool heads, we deliver even the most complex events with grace.
  • We Bring the Joy
    Our energy is infectious. Our commitment is real. And we truly love what we do.

Behind Masiwela

Nicknamed “Masiwela”, meaning “the one from across the seas” in Ndebele, founder Judith Goddard began her journey with a deep love for hospitality and a belief in the power of authentic human connection.

Born and raised in Zimbabwe, Judith grew up surrounded by celebration, community, and warmth—values that continue to shape MASIWELA’s identity today. She honed her craft in Switzerland, graduating with an Honours Degree in Hospitality Management and earning multiple leadership awards for her excellence and promise in the field.

Judith’s career has taken her across the world—from the UK and US to Europe, Australia, and Africa—where she designed and delivered high-end experiences for global clients. Her international exposure informs MASIWELA’s sophisticated, versatile style—while her African roots keep the work grounded in heart and humanity.

Clients know Judith for her reliability, grace under pressure, and creative brilliance—but love her most for her contagious joy, generosity of spirit, and relentless passion for people.

Today, she leads MASIWELA with purpose and vision—crafting experiences that bring people together in impactful ways.

WHAT CLIENTS SAY ABOUT US

Some of the brands we have worked with